A Study on the Level of Trust of Sivasspor Club Fans in Their Team
Keywords:
Spor Yönetimi, Futbol, Taraftar GüveniAbstract
The purpose of this study is to determine the level of trust Sivasspor fans have in their team and to examine whether this level of trust varies according to various demographic variables and fan characteristics. The concept of trust is considered a fundamental determinant in terms of the sustainability of the relationship between sports clubs and their fans. The study was designed based on quantitative research methods, and a descriptive survey model was used. A two-part questionnaire was used as the data collection tool. The first part contained questions aimed at determining the participants' demographic characteristics and fan behavior, while the second part used a 22-item “Sports Club Trust Scale.” The scale aims to measure fans' level of trust in the president, coach, and players. The research sample consisted of a total of 400 Sivasspor fans reached through convenience sampling. The data obtained were analyzed using statistical analysis software; in addition to descriptive statistics, parametric tests such as the independent samples t-test and one-way analysis of variance (ANOVA) were used. The findings indicate that fans' level of trust in their teams is generally moderate, with the highest level of trust being directed toward the club president. It was found that the level of trust did not show any significant differences according to variables such as gender, age, education status, and occupation. In particular, it has been determined that fans who regularly attend matches and are members of the club or fan group have higher levels of trust. Furthermore, the findings of the study show that more than half of the participants believe that the team will be promoted to a higher league again this season and that this group's level of trust in the team is significantly higher than those who do not believe this. The research is expected to contribute to club managers in developing fan relations strategies and ensuring sustainable fan loyalty. Furthermore, the study provides a unique contribution to the literature by addressing fan trust in the context of football clubs in Anatolia.
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